Mehdi Eshaghi, the Deputy of Tourism at the General Office of Cultural Heritage, Tourism, and Handicrafts, has announced the organization of a media tour in the village of Shaneh Tarash in Tonekabon County, with the participation of content creators, social media activists, and representatives of some foreign media outlets (foreign journalists).
Eshaghi, emphasizing the importance of introducing the lesser-known local capacities of Mazandaran Province at both the national and international levels, stated: “Shaneh Tarash village is one of the valuable destinations for rural and nature tourism in western Mazandaran. With its pristine nature, traditional fabric, local customs, and growing capacities in the field of ecotourism, it has the potential to become one of the prominent points for destination branding in the province.”
He added: “In this regard, this media tour has been planned with the aim of having digital content creators, travel influencers, journalists, and representatives of foreign media participate, so that this village can be introduced to target tourism markets from a more professional perspective.”
The Deputy of Tourism went on to say: “The main goal of this program is to produce and disseminate authentic content about the natural, cultural, and social attractions of Shaneh Tarash village. Today, the proper narrative of a destination plays an important role in audience engagement, gaining tourists’ trust, and increasing visibility in media and digital spaces.”
Eshaghi stressed that tourism development is not possible without the support of media and social networks, and stated: “Holding this familiarization media tour can provide the groundwork for media activists to get closely acquainted with the capabilities of Shaneh Tarash village and ultimately lead to better introduction of this village as a sustainable tourism destination.”
He noted: “Shaneh Tarash village in Tonekabon County, with its natural landscapes, indigenous culture, rural lifestyle, and suitable capacities for community-based tourism, has the potential to become one of the successful examples of rural tourism in the province and even at the national level.”
The Deputy of Tourism for Mazandaran also expressed hope that the holding of this media tour would pave the way for increased presence of domestic and foreign tourists, support for local businesses, prosperity of ecotourism lodgings, and strengthening of the village’s position on the country’s tourism map.
